The Liberal Youth of Swedens' new identity evolves around the freedom of speech.

The new logotype is a stylistic speech bubble. It does not only symbolize everyones right to say what they want, but show that the The Liberal Youth of Sweden DOES say what they want.

The new logotype creates a system where the symbol, the speech bubble, can be filled with political statements. A fun way to play with the logotype, fit for a young idealistic Youth wing that wants to make their voice heard.