This is not a time to be opportunistic. Understand your customers drastically changed situation and meet their needs to strengthen your brand.

Use communication to show how you can be of service to your customers and ACT on it.

For example, Telia — Swedens largest telecom provider — has great content around ‘work from home’ but has missed the opportunity to adress our needs outside of work. Our emotional needs.

We’re advised to not visit our elderly but to CALL them instead. Why not take this chance to hand out more data (& minutes) to be able to keep the family together?