Volvo has a clear point of view, and that is that the car experience should be “designed around you”. In their world you are human first, driver second. Form doesn’t follow function. Function follows human. It was with this in mind that BBH Stockholm took on the assignment of redesigning Volvo’s online car configurator.
The Build your Volvo app has been designed from the mobile up. Thinking about the mobile user first and then copy these patterns on to bigger screens.
The Build your Volvo app has ben designed from the mobile up. Thinking about the mobile user first and then copy thees patterns on to bigger screens.
On the desktop we could use the even bigger screen and really use image material that Volvo has. And since, the user has a mouse, menues does not have to be that large.